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Amazon Leadership Principles: Interview Guide for All 16 LPs

Every question maps to a Leadership Principle. Here is how to prepare stories that cover them.

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How Amazon Uses the LPs

Every Amazon interviewer is assigned 1–2 Leadership Principles to evaluate during their round. Before the debrief, they score you on those specific LPs. Knowing this changes how you prepare: you need a story for every LP, not just the common ones.

The most commonly tested LPs are: Customer Obsession, Ownership, Deliver Results, Bias for Action, and Dive Deep. But any LP can come up in any interview.

LP Questions and Signals

Customer Obsession

Tell me about a time you went above and beyond for a customer.

💡 They want to hear about external OR internal customers. Show you start from the customer and work backwards.

Ownership

Tell me about a time you took ownership of something that was not your job.

💡 Did you identify a problem others ignored? Did you fix it even though it was not required?

Invent and Simplify

Tell me about a time you simplified a complex process or invented a novel solution.

💡 Simplification is as valued as invention. Removing complexity counts.

Bias for Action

Tell me about a time you had to make a decision with insufficient data.

💡 Show you calculate risk and move. Paralysis is the anti-pattern.

Deliver Results

Tell me about a time you delivered a result despite significant obstacles.

💡 Quantify the obstacle and quantify the result. What did you do that others would not have?

Learn and Be Curious

Tell me about something you learned recently that changed how you think.

💡 Show intellectual curiosity. Self-improvement without being asked.

Earn Trust

Tell me about a time you had to be transparent about bad news.

💡 Candor and transparency. Did you surface the problem early or late?

Dive Deep

Tell me about a time you found a root cause others had missed.

💡 Show analytical depth. Were you curious enough to go below the surface?

Have Backbone; Disagree and Commit

Tell me about a time you disagreed with your manager and what you did.

💡 The key: you raised your concern AND you committed to the final decision.